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Marketing Coordinator
| Dept./Division | Supervisor’s Title | Positions Supervised | FLSA Class |
|---|---|---|---|
| Marketing | Marketing Coordinator | 0 | Non-Exempt |
Job Summary
A marketing coordinator assists in the development and execution of the overall marketing plan of a brand or company. This may include website creation, event marketing, direct marketing, or media management. Marketing coordinators provide creative materials during content development or help with data verification. They assist in the execution of marketing strategies by providing target reports to key stake holders.
The identification of Essential Job Function does not display an exhaustive list of all duties that may be assigned to this position, nor does it restrict the related work that may be assigned to this position.
Essential Job Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
- Maintains CRM system to ensure data is being added accurately and updated regularly.
- Manages imports and exports of data from CRM.
- Prepares marketing reports by collecting, analyzing, and summarizing sales data.
- Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
- Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
- Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
- Assists the marketing manager with execution of various meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; coordinating mailing lists.
- Updates job knowledge by participating in educational opportunities; reading trade publications.
- Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
Experience/Training/Education
- BA / BS degree in Marketing, Advertising, Business or related field
- Proficient in excel
- 1-3 years’ direct experience in marketing, communications or public relations
- Strong project management skills
- Knowledge of Salesforce and/or CRM systems
Knowledge/Skills/Abilities
- Highly analytical and problem solver
- Results driven and customer focused, with excellent leadership and organizing skills
- Exceptional written and verbal communication, presentation and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Ability to work in a fast-paced environment; initiating, prioritizing and managing multiple tasks
- Grasp of our target market sectors and also potential target market opportunities
- Able to travel on occasion
- Ability to organize and maintain detailed quality records/documentation
- Proficient with Microsoft Office (MS Excel, PowerPoint, and Word)
- Able to draw on diplomatic communication skills
- Requires minimal supervision
General: Excellent time management and organizational skills. Ability to prioritize multiple tasks and meet deadlines. Strong attention to detail. Ability to work well individually and as a team member and demonstrate a flexible and collaborative approach when working with cross-functional teams. Takes the initiative to identify and implement effective solutions. Must demonstrate sound work ethic, flexibility, respectfulness, honesty and trustworthiness. Must also be punctual and dependable. Must possess cultural awareness and sensitivity.
Technical: Exceptional creative, visual arts and communication skills. Ability to write and speak clearly and convey information effectively, as well as exhibit excellent listening skills. Must demonstrate strong in-depth knowledge of marketing and branding strategies and tactics. Skilled with planning, overseeing driving, and evaluating effective marketing campaigns. Ability to organize, prioritize tasks, and maintain accurate records. Prepare correspondence, statistical data, and supporting documentation, and provide exceptional sales and marketing leadership and support.
Communication: Excellent written and verbal communication skills, with a strong working knowledge of flow meter product terminology and processes. Ability to read and interpret documents such as customer questions, product bulletins, notices and instructions, and procedure manuals, as well as an extensive variety of technical instructions in mathematical or diagram form, and deal with several abstract and concrete variables. Ability to envision and direct development of product graphics and promotional information that resonates with B-W employees, distributors, and customers. Ability to communicate diplomatically and respectfully with senior management, peers, employees, and distributors and customers.
Math & Reasoning: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Ability to compute and apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Ability to apply mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis.
Physical and Environmental Elements
Physical Demands: Ability to sit for up to 1/2 or more of normal work shift for PC input, research and administrative tasks. Ability to stand, walk, stoop, kneel, crouch or crawl, and to reach with hands and arms occasionally. Ability to talk and to hear continuously. Ability to lift up to 20 pounds occasionally. Finger dexterity is required frequently for up to 1/4 of the normal work shift for PC input. Ability to see at close range (20 inches or less), at a distance (clear vision at 20 feet or more), ability to identify and distinguish colors, ability to observe an area that can be seen up and down or to the left and right while eyes are fixed on a given point, three-dimensional vision, ability to judge distances and spatial relationships, and ability to adjust the eye to bring an object into sharp focus.
Work Environment: Employee works in an office with moderate noise levels (such as computers and printers) and controlled temperature conditions. Occasionally exposed to un-airconditioned factory environment with moderate noise levels and fumes. Frequently exposed to vehicle and/or commercial air travel to various climates and indoor work environments.
Special Requirements
May be required to work and travel on weekends and holidays as business necessitates; schedules will be determined by senior management with at least 48 hours in advance notice.
- Valid CA Driver license and driving record that allows insurability
Company Culture
Blue-White Industries is committed to a respectful and purposeful work environment; this includes each team member taking responsibility for the greater good of the Company and its’ goal to provide exceptional products and service, and to create a sustainable future for the Company and its employees. Each team member is expected to strive for excellence in all aspects of their work as well as engage in actively encouraging their teammates to also strive for excellence.
ACKNOWLEDGEMENT
Please note this job description does not necessarily cover all expected activities, duties or responsibilities, further may be assigned as the business need occurs, with or without notice.
This job description has been approved by all levels of management.
