Blue-White Brand Changes

In keeping with our ethos of simplifying chemical feed and flow measurement we’ve made some changes at Blue-White®

In keeping with our ethos of simplifying chemical feed and flow measurement we’ve made some changes at Blue-White.

  • New website:
    • We have redesigned the Blue-White website from the ground up to be easier to navigate, faster, and provide a better overall user experience.
  • New logo:
    • We simplified our company logo to reflect the company we are today and who we aspire to be.
  • Brand hierarchy:
    • All Blue-White peristaltic pumps are now FLEXFLO® pumps, and all diaphragm pumps are now CHEM-FEED® pumps.

A lot is changing at Blue-White®, but our commitment to providing quality products and exceptional customer service remains the same. We thank our current customers and channel partners for your continued support, and we look forward to sharing more exciting news in the coming months.

Written By:

Taylor Gledhill, Director of Marketing

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